Where price comes from
In AWRA an item’s price lives in the catalogue, not in the cashier’s head. Setting a price once means every till, quote, and invoice applies it consistently. This is the foundation of trustworthy revenue: the same item sells for the same price unless someone deliberately and visibly changes it.
Cost is tracked alongside price, which is what makes margin calculable. If you only know the selling price you know turnover; knowing cost too tells you whether a sale actually made money.
Watch the trap of the “fast mover” that earns nothing: an item priced at KES 500 against a KES 480 cost moves volume but barely covers handling. Because AWRA holds cost next to price, that thin margin shows up in the catalogue before it shows up as a disappointing month — review margin per SKU, not just sales rank, when deciding what to push.
Key takeaways
- Price lives in the catalogue and applies consistently everywhere.
- Setting price once prevents inconsistent, ad-hoc pricing.
- Tracking cost alongside price is what makes margin visible.
- A high-volume SKU can still be a poor earner — judge what to push on margin per item, not sales rank.