Smarter signals for every decision

Required cookies and storage support basic website delivery, secure sessions, request protection, and remembering the consent choice itself.

These cannot be switched off from this manager because disabling them would break login/session behavior, form protection, or the ability to remember the privacy choice you save.

Functional storage improves the public website experience by remembering interface choices, helper states, dismissed notices, and short-lived interaction preferences.

Turning this off does not stop secure required cookies or analytics. It only limits optional convenience memory.

If disabled, AWRA may show some helper prompts again or forget non-essential display choices. Core public pages, contact forms, and request-demo forms still work.

Analytics helps AWRA understand public page performance, traffic patterns, and content usefulness so we can improve the marketing website.

This category does not by itself enable demo popups, exit-intent prompts, or advertising pixels. Those are controlled by Marketing & engagement.

In this AWRA setup, Google Analytics and Google Tag Manager measurement are treated as mandatory website measurement and remain active.

Marketing and engagement storage supports demo prompts, exit-intent prompts, campaign attribution, and future advertising pixels.

When disabled, AWRA will not auto-open demo or exit-intent popups. CTA buttons can still open a form because that is a direct visitor action.

When enabled, AWRA can remember that a visitor already saw, dismissed, or submitted a demo prompt so the same popup is not repeated aggressively.