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Markets
AWRA OpsHub, one page per market
The operations layer — stock that moves, approvals that refuse, evidence attached to the transaction — is the same in every country we sell into. Five things change at every border: fiscalisation, statutory payroll, how the currency behaves, working language, and who is near enough to support you. Each page below is honest about which of those we handle there and which stay with local specialists.
- Written market guides
- 53
- Regions covered
- 18
- Countries supported
- 188
A flag here means a tax and currency profile ships for that country — not an office in it. We are remote-first from Nairobi and have no premises anywhere else.
Where we have written it down
Grouped by region, and ordered the way the guides are. Each card carries two lines: the market's own argument, which is often about the thing that changes at that border, and below it what running an operation there actually involves. Read the second one if you already have an accountant. If your country is not here, the operations layer still works — what is missing is a page stating the local specifics, and we would rather talk it through than let you infer it.
A written guide and a supported country are not the same thing. AWRA OpsHub ships tax and currency profiles for 188 countries and runs in your own base currency wherever you are. The 53 guides below are the markets we have done the research for and can speak to specifically — the tax authority by name, how the currency behaves against your cost base, which payment rails matter, and who is near enough to support you. The other 125 are supported without a written guide, and each one now has a shorter page stating what configures automatically there and what is not ours — listed further down this page. The gap is in our documentation, not in the product.
Africa
East Africa
7 marketsKenya
The home market, and the only country in the statutory rule engine — eTIMS transmission, M-Pesa collection and the payroll maths are ours rather than a connector to somebody else's.
Stock that never loses count, procurement from request to receipt, and offline field capture — the compliance engine sits inside that rather than above it.
Uganda
EFRIS is URA's, not ours — we hold the record it is built from, and say so before the shortlist, not after.
Upcountry branches and field teams in one stock position, asset custody named per item, and donor reports built from live data instead of by hand.
Tanzania
Corridor stock out of Dar, landed cost on the inland leg, and a straight answer on EFD fiscalization.
Depot and van stock down the corridor, route discipline on the round, and fleet registers with a custodian per vehicle.
Rwanda
Tight governance expectations, cross-border stock to Goma and Bujumbura, and EBM left to an approved provider.
Governed transfers, procurement with an actual chain, and asset custody — the things an audit asks about before it asks about a rate.
Ethiopia
Birr, forex allocation and real landed cost — written for a market where the rate you got is the whole story.
Multi-branch stock and named asset custody across long distances, with procurement that blocks rather than warns.
South Sudan
Where the tax on what you buy is a cost, and the tax withheld from you is the receivable — the opposite of both instincts.
An asset register that can shrink as well as grow, documents against the transaction, and cost attributed as it is entered.
Somalia
One country, three port administrations — so the same goods from the same supplier land at two different costs.
Stock split across three port administrations, a quarantine hold before anything ships, and one season carrying most of the year.
West Africa
3 marketsNigeria
Lagos distribution at scale: multi-location stock, naira volatility recorded rather than smoothed, FIRS left to FIRS.
Branches head office can see, shrinkage pinned to a movement rather than a suspicion, and procurement that stops running on relationships.
Ghana
A levy stack you maintain, MoMo reconciled rather than integrated, and procurement that refuses above a threshold.
Stock across regions with offline field capture, and approvals that still hold when the person approving them is three hours away.
Liberia
Five months from a tax that changes mechanism rather than rate — against two date columns of ours that nothing reads.
Stock placed upcountry before the rains, fuel and plant under named custody, and donor thresholds enforced at the requisition.
Francophone West Africa
3 marketsSenegal
The third purchase most Dakar buyers underestimate — and an English-only interface we raise in call one.
Corridor stock that is somewhere for a week, transfers with custody and variance, and programme cost recorded as it happens.
Côte d’Ivoire
Judge us on the depot upcountry: two-way traceability, corridor stock, and OHADA books left with your expert-comptable.
Judge it on the depot: two-way traceability, plant-to-depot stock, and access that restricts what depot staff can reach.
UEMOA (Benin, Burkina Faso, Mali, Niger, Togo, Guinea-Bissau)
One currency, one chart of accounts, six tax authorities — and stock that spends a fortnight in a country you do not operate in, under a duty nobody has paid yet.
Stock at a location you do not own, documents held against the consignment, and approvals recorded against what they authorised.
North Africa
3 marketsEgypt
ETA e-invoicing and an Arabic right-to-left interface are both builds, not shipped features. Everything operational is.
Van stock the system has a word for, one owner per stock position, and named custody on every asset.
Morocco
DGI declarations stay with your practitioner; stock, procurement, assets and project cost are what we sell.
Traceability that runs in both directions, consumption across sites, and change control that finally leaves an inbox.
Tunisia
Where five levies share no base and no moment — and our own totals add rates that Tunisia stacks.
Certificates that can be found when asked for, cost attributed at entry, and a payment register that knows what it settled.
Southern Africa
6 marketsSouth Africa
A replacement decision, not a first system — which layer actually failed, and whether the ledger stays.
Governance rather than reporting: provincial stock, asset custody, and capture that keeps working when the power does not.
Zambia
A kwacha that moves against your cost base, and margin decided at the receipt rather than on the price list.
Stock in transit for nine days, site stores and contractor custody, and approvals that refuse rather than warn.
Zimbabwe
Record what happened, hold no opinion — the transaction stored in its own currency at the rate actually applied.
Branch stock with governed transfers and evidence attached to the transaction, whatever the currency did that week.
Botswana
The calmest currency in the region and the thinnest implementation bench, so the support answer comes first.
Supplier documents with an expiry the system watches, asset custody, and reporting your own team can drive without calling us.
Namibia
No customs duty from South Africa, the rand at par, and an import VAT charged on a value your supplier's invoice does not contain.
Per-site stock spread thinly over a very large country, transfers that are real, and counts that produce an explanation.
Malawi
Where a payable can be approved, funded and still unpayable for months — so the exposure is the wait, and your ageing report is measuring the bank rather than you.
Payables with a stage rather than an age, and alerts on the thing that is actually slipping.
Middle East
Gulf & Middle East
6 marketsUnited Arab Emirates
Dollar-pegged, and better served by local implementers than any market on this list — so we lead with the one thing they cannot see: the African end of your trade lane.
Stock across free zone and mainland locations, landed cost per consignment, and offline capture at the port end of the lane.
Saudi Arabia
Nobody here sells you one system any more — ZATCA clearance settled that — so the only honest question is which seams you can live with, and we are unusually specific about which side of each one we sit on.
A thousand kilometres between your own branches: regional and van stock, tools under custody, and project cost while the job is still running.
Oman
Fawtara is a five-corner network rather than a clearance gate, which quietly hands the buyer an obligation as well as the seller — so this is the one Gulf market where the honest pitch is about accounts payable, not invoicing.
Receiving across four coasts, three-way matching before money moves, and plant that is on the site the record says it is.
Qatar
The one Gulf market where nobody can sell you a deadline — no VAT, no e-invoicing mandate in force — which makes it the only place buyers get to choose a system on whether it runs the business rather than on whether it clears a document.
Project time, budget and cost on a pipeline that outgrew the spreadsheet, with plant custody across yards, stores and sites.
Bahrain
The smallest market in the Gulf and one of the most export-facing, which means a cross-border compliance surface run by a finance team of three — so the risk here is documentary rather than operational.
Evidence that can actually be found: documents on the transaction, roles that genuinely restrict, and bonded and van stock counted.
Kuwait
No VAT and no e-invoicing means the usual Gulf argument is unavailable here — what is distinctive instead is a workforce that is overwhelmingly expatriate, which turns payroll into a balance-sheet problem and custody into an operational one.
Plant and tools that leave with their holder and come back on a record, plus employee records, contracts and leave in one place.
Asia
South Asia
2 marketsIndia
The one market here where the compliance software is cheaper and better than anything we would build — so this page is about the part that is not compliance: every time your own goods cross a state line, you have made a taxable supply.
Every location a distinct stock position, and a transfer that has an arrival rather than only a departure.
Pakistan
One business can owe sales tax to five different revenue authorities depending on what it sold, and our invoice line records a rate with nobody attached to it.
A distribution operation across provinces where the tax question and the logistics question happen to share a border, and only one of them is negotiable.
Southeast Asia
3 marketsMalaysia
The mandate everyone is selling you a countdown to — where the interesting question is not when it starts but whether it applies to you at all, because that has three different answers and only one of them is your own turnover.
One record per customer and supplier, coded items with a real unit of measure, and matching at the goods-in door.
Philippines
A reporting window measured in days, and thousands of islands where a good part of the selling happens somewhere the network does not reach — which makes a tax rule into an operations problem.
Capture that works with no network, in-transit stock as a real position, and equipment under named custody.
Singapore
A market where almost nobody needs an operations system for Singapore — but a great many holding companies need one for everywhere else, and the reporting, the consolidation and the decision all happen here.
Every entity and location a distinct position, transfers confirmed at both ends, and asset custody across markets you do not sit in.
East Asia
2 marketsJapan
The law specifies how to round consumption tax, and the yen has no minor unit — so this is the first market where our arithmetic is the thing that fails, not our document.
A supply calendar built around three national shutdowns, and six public holidays a year whose dates a recurring rule cannot express.
Taiwan
One statute runs two tax mechanisms side by side, and the difference is not a rate — it is whether tax you paid a supplier is money you get back or money you spent.
A dense manufacturing and electronics supply base where the operational questions are traceability and lead time rather than distance.
Europe
Northern Europe
2 marketsUnited Kingdom
The first market here whose hard problem is a form rather than a rate — and the one where we can count exactly how much of that form our own records can fill.
Right-to-work and inspection records with dates on them, prequalification with a consequence, and job cost checked at commitment.
Ireland
Five VAT rates running at once, and a product that gives an invoice line two options — the organization's rate, or nothing.
Batch holds that block stock from sale, grant-funded assets still provably in place, and working-time records that exist before anyone asks.
Southern Europe
2 marketsPortugal
Portugal certifies the software, not just the invoice — and our product is not on the register, which is a fact about us rather than a gap on a list.
Goods received, held, split and shipped again across sites, with the movement, the batch, the custodian and the paperwork attached to the thing itself rather than filed somewhere near it.
Spain
Three tax systems inside one country, and two of them are not VAT at all — so the question here is not what the rate is but which tax you are under, and our profile holds one name per country.
An operation spread across a mainland, two archipelagos and two cities on another continent, each with its own indirect tax and its own paperwork.
Americas
North America
2 marketsUnited States
Destination-based tax needs a destination, and our customer record holds a latitude to seven decimal places and no state.
Lot traceability, equipment inspection history, hours on a record, and supplier and customer certificates that expire on schedule.
Canada
In some provinces a sale carries two taxes owed to two governments, and our invoice line has one column for tax.
Resupply windows rather than reorder points, equipment custody under whichever province it is parked in, and certifications with a visible expiry.
Caribbean
4 marketsJamaica
One tax, three rates — against a reference file whose unit is a country when Jamaica's unit is a sector.
Parish transfers acknowledged at both ends, outlet shift reconciliation, and an asset register that doubles as a claim file.
Trinidad and Tobago
Where the VAT return is a claim rather than a payment, and the tax you are claiming is on the side of the ledger we do not hold.
Purchase orders, receipts and three-way matching, with supplier documents attached to the record rather than remembered.
Guyana
The one market here where the hard question is procurement rather than tax — and the one where the answer was already built.
Supplier prequalification with a qualification date per supplier, and an expiry that actually stops an order being raised.
Eastern Caribbean
One currency across six tax jurisdictions, and every one of them draws the tourism line somewhere different — including the one that abolished it.
Stock, staff and property records across islands that share a currency and share nothing else, with a price list that has to change at a border you cannot see.
Latin America
3 marketsMexico
An invoice is a document the state signs before your customer sees it — and ours is a document we print.
Stock across distribution centres, batch and expiry traceability, and an asset register that survives an audit.
Colombia
The only market on this site where the compliance obligation is something the buyer has to do — and the thing it wants acknowledged is a delivery.
Purchase approvals that block, receiving against the order, landed cost on the consignment, and stock across a country that is mostly mountains.
Brazil
An invoice line here carries several taxes at once, and ours carries one — which is a counting problem rather than a rate problem, and the transition makes the count go up before it comes down.
Stock positioned by state for tax reasons that are being legislated away, and a reform that changes where a sale is taxed rather than how much.
Oceania
Oceania
2 marketsPapua New Guinea
Paid every fortnight, twenty-six times a year — against a payroll table with a unique key on the month.
Multi-site stock including stock you do not hold, supplier documents with dates on them, and job cost coded as it is entered.
Fiji
Where 9% and 15% are both correct answers, and the only thing that decides between them is a date.
Island stock and what is still on the water, asset condition recorded before cyclone season, and outlets that close a shift honestly.
Supported markets without a written guide yet
125 more countries where the product is available, your base currency resolves and the local consumption tax is configured on signup — but where we have not done the research a guide above represents. Each page states what configures automatically, how that country's tax instrument actually works, and what is not ours there. They are shorter on purpose.
Africa
West Africa
4 marketsCentral Africa
7 marketsNorth Africa
4 marketsSouthern Africa
4 marketsIndian Ocean
3 marketsAsia
South Asia
5 marketsSoutheast Asia
8 marketsEast Asia
5 marketsCentral Asia
5 marketsCaucasus
3 marketsEurope
Western Europe
8 marketsSouthern Europe
14 marketsAmericas
Caribbean
5 marketsOceania
Oceania
10 marketsWhat is the same everywhere, and what is not
Most of the value in an operations system does not change at a border. The parts that do are the parts vendors are vaguest about — so they are the first thing each country page settles.
The same in every market
- Inventory across locations, with governed transfers and a real in-transit position.
- Procurement with approval thresholds that refuse, RFQ comparison and three-way matching.
- Landed cost from freight, duty and clearing, written onto the goods.
- Asset registers with named custody, verification history and disposal.
- Projects, funders and cost attribution captured as work happens.
- Offline mobile capture with duplicate-safe sync, and documents attached to the transaction.
What changes at the border
- Fiscalisation. Kenya's eTIMS is our only revenue-authority integration anywhere, and it is not portable.
- Statutory payroll. Maintained for Kenya only; elsewhere the computation belongs with a local bureau.
- Currency behaviour. A peg, a float and a redenomination are three different operational problems.
- Working language. The interface is English only, which is decisive in some markets and we raise it early.
- Support geography. We are remote-first from Nairobi, with no office anywhere else.
Not sure your market is a fit?
Tell us where you operate, what you hold, and who keeps your books. On a good number of these calls the honest answer is a local vendor, and we would rather reach it in week one than month three.
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