What a SKU is
A SKU (stock keeping unit) is your own unique code for a specific product variant — a particular item in a particular size, colour, or pack. It is how the system tells one product apart from every other.
SKUs matter because without a unique identifier you cannot reliably count, reorder, or report on anything. "The blue one, large" is ambiguous; "TSH-BLU-L" is not.
A T-shirt sold in 3 colours and 4 sizes is not one product but 12 SKUs — TSH-BLU-S, TSH-BLU-M, and so on. If you track it as one SKU, you can never tell that the blue larges are sold out while red smalls overflow. Distinct SKUs make each variant countable and reorderable on its own.
Key takeaways
- A SKU is a unique code for one specific product variant.
- Without it you cannot reliably count or reorder.
- It removes the ambiguity of plain-language descriptions.
- Example: one T-shirt in 3 colours × 4 sizes is 12 SKUs.