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The percentage of revenue left after the cost of goods sold.
Gross margin shows how much of each sale remains after direct product costs, before operating expenses. It is a core measure of pricing and sourcing health.
Because it depends on COGS, errors in landed cost or inventory valuation flow straight through to a misleading margin.
Gross margin = (Revenue − COGS) ÷ Revenue
Expressed as a percentage of revenue.
Accounting runs on this vocabulary every day in AWRA OpsHub — 51 of our 257 glossary terms describe things the platform actually does.