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Gross Margin Calculator

Turn cost and price into margin %, markup % and profit per unit.

Your numbers

per unit

Ideally the landed cost.

per unit

Gross margin

Share of the selling price that is profit.

Markup
Profit per unit

Updates as you type · nothing leaves your browser

The formula

Margin % = (Price − Cost) ÷ Price · Markup % = (Price − Cost) ÷ Cost

Margin and markup are not the same — this shows both from your numbers.

What it means

Gross Margin — full definition

Read in the glossary

Let AWRA do this on your live data

This calculator works on one set of numbers. AWRA OpsHub keeps gross margin calculator results current across every item, supplier and location — automatically.