What lead time is
Lead time is the total elapsed time from placing an order to having the stock on your shelf ready to sell. It includes order processing, supplier production or picking, shipping, and your own receiving and putaway.
It matters because lead time is the window during which you are selling without resupply — the longer it is, the more stock you must hold to bridge it. Underestimating lead time is a direct cause of stockouts.
If you think a supplier takes 5 days but the true door-to-shelf time is 8 (2 to process, 4 to ship, 2 to receive and putaway), every reorder point built on "5" is 3 days short. At 20 units/day that is a 60-unit gap — enough to empty the shelf before each delivery lands.
Key takeaways
- Lead time is order-to-shelf, not just shipping.
- It includes processing, production, shipping, and receiving.
- It is the window you sell without resupply.
- Example: a true 8-day lead time vs an assumed 5 leaves a 60-unit gap.