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Sales · Definition

Sales Order

A confirmed customer order accepted for fulfilment.

A sales order records what a customer has committed to buy: items, quantities, agreed prices, delivery date and terms. It reserves stock, drives picking and becomes the basis for the invoice.

It is the point where a quotation stops being optional. From here the promise is real, which is why stock availability should be checked before the order is confirmed rather than after.

Also called

  • customer order
  • SO

See it in AWRA OpsHub

Sales Management

Related terms

Quotation

A seller’s formal offer of prices and terms to a prospective buyer.

Available to Promise

ATP

The stock you can genuinely commit to a new order after existing allocations.

Delivery Note

A document accompanying goods that the customer signs on receipt.

Order-to-Cash

O2C

The end-to-end process from customer order to collected payment.

More in Sales

Average Order Value (AOV) Churn Rate Credit Limit Customer 360 Customer Lifetime Value (CLV) Point of Sale (POS) Price List Proforma Invoice

Sales Order is not just a definition here

Sales runs on this vocabulary every day in AWRA OpsHub — 14 of our 257 glossary terms describe things the platform actually does.

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